Download: Lynda - Facebook For Your Business V413HAV

Lynda - Facebook For Your Business V413HAV

English | .MP4 | h264, yuv420p, 960x540, 476 kb/s, 29.97 fps | aac, 48000 Hz, 159 kb/s | 353.85 MB

The large and highly engaged Facebook audience makes it a natural place to start marketing your business. In this course, author Justin Seeley shows you the basics of setting up your Facebook account exclusively for business use and building out your page in a way that clearly identifies your brand. He also shows how to create meaningful posts and status updates, and entice members to like your page. Plus, learn how to go beyond the basics and widen your fan base, create ads and promoted posts, and extend Facebook with mobile and third-party services.
Topics include:

• Planning your business’s Facebook page

• Changing your logo and cover image

• Choosing a web address

• Inviting friends to like your page

• Posting effective status updates

• Scheduling posts

• Creating interactive polls

• Analyzing your page performance and audience with Insights

• Adjusting permissions and privacy

• Extending the Facebook experience

• Introduction

• Welcome

• 1. Getting Started

• Exploring Facebook for business

• Understanding Facebook terminology

• Facebook profiles vs. Facebook pages

• 2. Building Your Page

• Planning your page

• Developing an asset package

• Creating a new page

• Filling out your page information

• Changing your logo and cover image

• Choosing a web address for your page

• Publishing your page

• 3. Building Your Community

• Inviting friends to like your page

• Inviting people via email

• Sharing your page to a Facebook profile

• 4. Engaging Your Community

• Posting effective status updates

• Sharing photos and video

• Highlighting and pinning posts

• Scheduling posts on your page

• Creating Facebook events

• Creating interactive polls

• Sharing your milestones

• Tagging people in posts

• Working with messages

• 5. Using Ads and Promoted Posts

• Exploring Facebook Ads

• Creating a basic Facebook Ad

• Using promoted posts

• 6. Understanding Insights

• Getting started with Insights

• Understanding page performance

• Understanding your audience

• Exporting your Insight data

• 7. Adjusting Page Settings

• Managing page permissions

• Adding page administrators

• Enabling post privacy

• Banning users from your page

• Adjusting page notifications

• 8. Extending the Facebook Experience

• Exploring the Facebook Pages Manager app

• Sharing to your page via mobile devices

• Using messages on mobile devices

• Using third-party services for Facebook

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